Mohammed Saeed Harib, a UAE national born in Dubai in 1978 chose General Arts and Animation as a major when studying at North Eastern University in Boston between 1995 and 2001. He joined Dubai Media City’s marketing department in 2003 and worked on several high level initiatives such as the Dubai International Film Festival, the Ibda’a Media Students Award and in 2005 Mohammed assumed the role of Art Director for the Technology and Media Free Zone Authority.
Mohammed left TECOM in 2005 to pursue his dream; to create the Middle East’s pioneering 3D animated series. In September of 2005, he established Lammtara Pictures and announced his first animation project FREEJ. Mohammed worked with a team of 500 people split between two countries on this project which focuses on celebrating the culture and traditions of the UAE told through the eyes of four old grandmothers, living in a secluded neighborhood in modern day Dubai.
FREEJ went on air in September of 2006 to rave reviews from viewers and critics alike. The main characters were seen as national heroes and soon the show was considered a cultural phenomenon and the FREEJ craze swept the region. The show was later voted the number one show that year and Mohammed was honored by the ruler of Dubai as the youth personality of the year. The first season of FREEJ gained international exposure when picking up the Special Country Award at the Hamburg Animation Awards.
The third season of FREEJ aired in September of 2008 and continued its success by maintaining its position as the number one voted show of the year. Mohammed was later chosen by CEO Middle East Magazine as young CEO of the year and was honored by the Dubai International Film Festival’s Muhur Awards, picking up “Best UAE Talent” award.
Mohammed recently directed FREEJ FOLKLORE, the largest Arabic theatrical production in the region. FREEJ FOLKLORE marks a new era in the entertainment industry through Harib’s introduction of innovative approach that combined magnificent art with highly sophisticated technical tools. The show is set to tour the region after the great success it saw in the United Arab Emirates.